Never Stop Improving

21 Nov

I’m loving the new Lowe’s ad campaign!

Nope, I don’t work for Lowes. But I’m a big fan of their new tagline, Never Stop Improving. So positive and so perfect. For those of us who see our homes as our happy places and our ongoing projects, it resonates, huh?

The ad is the work of BBDO and features the song “Don’t Stop” by New Zealander Gin Wigmore.

I also like the Never Stop Improving tagline because it’s so right on for everything in life. Settling is never good – whether it’s your home, work, relationships, fitness – anything.

I love that an ad for a home improvement store can help make that point. I also like that there’s a much-needed bachelor pad makeover in the beginning (been there) and dancing. Home makeovers and dancing? Sold.

What do you think? Are you Team Lowes or Team Home Depot? Any ads running right now that really resonate with you?

One Response to “Never Stop Improving”

  1. Leslie November 21, 2011 at 11:36 pm #

    Love this commercial!

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